Soothe, an on-demand wellness marketplace, has launched a new B2B platform that makes it possible for its partners to provide high quality on-demand spa services such as massages, facials, nails and lash applications.

For 10 years, Soothe has provided on-demand spa services directly to homes across the globe by connecting its community of licensed professional providers with customers seeking wellness services.

Now, Soothe is extending this convenience and flexibility to hotels and spas, enabling them to fulfill guests’ increasing demand for wellness services.

“Overnight, hotels, spas, clubs, and residential properties can enhance their wellness services offering with no additional overhead or fixed staffing costs — and they can do so in a way that is true to their brand,” said John Ellis, CEO of Soothe. “For boutique hotels, it’s an easy way to offer a premium guest experience and for big hotels it maximizes periods of high demand. It’s a win win.”

“Health and wellness is more important than ever, and we are thrilled to help the hospitality industry meet growing demand for wellness-centric offerings,” added James Murphy, Chief Sales Officer at Soothe. “In 2022, we were proud to fill 92% of requested shifts from our spa partners, ultimately helping non-spa and spa properties alike to unlock new revenue streams and improve the guest experience.”

The Soothe partner platform has been successfully adopted by over 100 properties across the top luxury hotel brands through its inaugural beta program.

The platform integrates seamlessly into a partner’s existing website, appearing as a customized, branded concierge booking tool for customers. On the back end, partners have access to a pool of thousands of qualified, vetted, and licensed providers who can provide the desired service on-demand. Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe’s platform, allowing partners to increase availability to better serve their guests and capture potentially lost revenue. These shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.